„Trick of the Light“ – Skilled cameramen had the ability to turn an actress into a screen goddess, and were valuable assets to studios and stars.
„Star Treatment“ – Producers discovered the effect of ’star power‘ on their box office bottom line. Creating Hollywood stars becomes its own industry, resulting in the Hollywood Star System, from which came Clara Bow, Lillian Gish, and John Gilbert, successor to Rudolph Valentino as „The Great Lover“.